About

Rodor Intelligence is a New York company founded by Jay Reshamwala, who spent twenty years building commerce technology inside the U.S. fine jewelry trade.

The stone tower of 580 Fifth Avenue rises above its arched shopfronts at the corner of West 47th Street at dusk, with lit windows and an empty crosswalk.

Story

The problem, seen from inside

For twenty years, our founder worked at every layer of the U.S. fine jewelry trade: online retail, manufacturing, wholesale, and regulated buyback.

From the inside, one problem never went away: nobody could tell a consumer, quickly and independently, what a piece of jewelry is worth. Cars have a trusted price guide. Homes have public estimates. Jewelry has opacity, and opacity is where consumers get hurt.

What is it worth?

Cars have a trusted price guide.
Homes have public estimates.
Jewelry has opacity: five appraisers can give five different prices.$1,900$2,600$3,100$3,900$4,700

Why AI, why now

Solving it took three things arriving at once: AI that can work in the language of gemology, computer vision that can see what a grader sees, and a proprietary, structured record of real transactions deep enough to build on.

Rodor's platform runs them as a multi-layer pipeline around that dataset. This is a purpose-built system, not a general-purpose chatbot wearing a jewelry skin, and it keeps learning: custom models train on real-world feedback as the platform grows.

What Rodor builds

We build the intelligence layer for the jewelry economy: valuation models and verification systems today, with provenance infrastructure in development, delivered as professional tools for the trade and free tools for consumers.

Our first platform is JRA.

Mission

Our mission is simple to say and hard to build: make every jewelry transaction in America transparent (the price, the grade, the history).

We measure ourselves against one standard: would we trust this number ourselves?

People

Founder

Jay Reshamwala

Founder, Rodor Intelligence

Jay Reshamwala is the founder of Rodor Intelligence. He has spent twenty years building commerce technology inside the U.S. fine jewelry industry.

In 2007 he managed the development of one of the first business-to-consumer online jewelry platforms in the United States, and went on to serve as Chief Technology Officer of B2C Jewels, the New York online fine jeweler.

He holds a Master of Science in Management from NYU's engineering school (Polytechnic, now NYU Tandon), a graduate certificate in financial technology management, and a B.E. in Information Technology from the University of Mumbai.

A published industry author since 2011, he writes educational articles for the International Gemological Institute and directs consumer education reaching jewelry buyers nationwide.

He is the sole inventor of Rodor's patent-pending AI valuation and verification technology, and holds New York City's regulated Second-Hand Dealer license through the company's buyback operation.

Values

Accuracy over hype

We publish what we can stand behind, nothing more.

Consumer-first

The free tier is the point, not the funnel.

Verifiable

Certificates, provenance, and our own claims: all checkable.